No less than seven people told me that I had to watch the television show Humsafar. My Pakistani-American cousins and friends, who have so overlooked the cultural exports of their motherland in the past, seem to have attached themselves to this particular drama. Indeed, it has taken the Urdu-speaking world by storm. Not only are Pakistanis obsessed with it, but also with the help of YouTube, it has gained tremendous popularity in Canada, the United Kingdom, and the United States.