Conservative couture

When Los Angeles-based sisters Nadia Rayan and Nora Rayan Ghaneian were planning to attend a relative’s wedding in Egypt back in the summer of 2006, they came to the realization that their access to and selection of existing evening wear in the U.S. and Egyptian stores was mundane at best. In Cairo, they opted for a local tailor to help create their custom dresses — and, albeit a common and accessible option — were overwhelmed by the positive feedback to their silk column gowns that were simple, yet sophisticated.

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An interview with Bayan Jondy

Fashion designer Bayan Jondy: “I truly wanted Muslim women to feel confident and beautiful wearing modest clothing. Up until we launched, I felt that our options for fashionable clothing in line with my beliefs were very limited. I was frustrated with not being able to find the kind of clothing that reflected my personality and uniqueness; I was tired of wearing so many layers, especially in the spring and summer.”

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